Below are some tips from ProBlogger, to which any can subscribe free on the web. I like to use these posts in my writing classes, too. I hope you get some ideas:\
Posted: 18 Sep 2014 08:50 AM PDT
In this webinar (available in full to ProBlogger.com members), he outlines his method for success, as well as answering your questions about how to make the best use of this media.
Originally at: Blog Tips at ProBlogger
Q&A: Your Social Media Strategy
Posted: 17 Sep 2014 09:26 AM PDT
Regular readers of ProBlogger would know that over the last 18 months, I’ve put a lot of effort into Facebook – particularly by building up the Digital Photography School Facebook page.
I’ve worked hard in that time to grow both the reach and influence of the page and while there have been ups and downs along the way, it has paid off in a fairly major way – with Facebook becoming the second-biggest referrer of traffic to Digital Photography School on any given day.
In the last year and a half I’ve developed a publishing rhythm on the dPS Facebook page that works really well. I publish five posts every day – two posts link to new tutorials on the dPS blog, while the other three link to posts from the archives (all from at least a year ago). Occasionally I throw in a discussion-related post but almost every post links back to quality tutorials on dPS.
Facebook seems to like what we do, as they seem to reward links to useful content. But more importantly to me, our readers seem to like what we’ve built with the page (which in turn helps Facebook like it too) and I’m hesitant to change up the rhythm too much.
I have experimented with more posts in a day from time to time, but five seems to be about right. When I’ve gone with more I get reader complaints that we’re posting too much.
Two Other Strategies Bloggers Are Using to Good EffectAt the recent ProBlogger Conference here in Australia, I had conversations with a number of Aussie bloggers who were also doing very well with Facebook and was interested to hear that my approach is not the only way to grow an effective Facebook strategy.
In fact I heard 4-5 bloggers say that they’d noticed that their page did best when they did a couple of things different to what we do:
Why Not Start a Second Facebook Page?Just over a week ago I was pondering the issue and wishing I had another site to experiment with Facebook on when it struck me – why don’t I just start a second Facebook page that relates to my site?
Most bloggers have a Facebook page dedicated to their blog – but what is to stop us from having more than one? Facebook don’t seem to have a problem with a user owning more than one page – so I began to wonder if there might be a benefit from having a second one to experiment with and potentially support my blog in a different way.
On the spur of the moment I decided to start one and quickly did so. I didn’t put a heap of thought into what to call it and impulsively decided to call it Do You Like Photography?
The idea was to brand it as different to ‘Digital Photography School’ but to be up front about the connection to the site.
I quickly set it up and began to post to it. This is what I’ve focused upon doing:
I linked twice to the new page from our main dPS page just to let our regular readers know it existed. I shared it with them saying that the page is for those who want more photography tips and tutorials in their feed that come from beyond just dPS. The response from these two shares was fantastic – I had many readers thank me for creating the page.
The new page has grown faster than I anticipated. It took just six days to hit 50,000 followers! Things have slowed down a little since then but we’re well on the way to 60,000. Obviously many of the initial likes came from our main dPS page but since those initial shares I’ve started to see other pages sharing our finds and there’s been some nice organic growth too.
I don’t have any real firm goals for the page at this point but really see it as a great place to:
Do You Have a Second Facebook Page?I’d love to hear whether others have experimented with different Facebook pages? I’d expect that it won’t suit everyone but do wonder if there might be some benefits for some to do it – particularly for those with bigger followings who might have lost traction with Facebook in the last year? Maybe having a second page with a very different strategy might unlock some learnings for you!
Originally at: Blog Tips at ProBlogger